Developed an engaging and memorable brand experience that celebrates authentic moments of human connection through travel for HI/HIEX. Bringing people together and being there for moments that matter. As part of this 1-day, 8-hour event, Jordan Rodgers cohosted our pop-up with NowThis*. Consumers and influencers were invited to share their own stories of connecting through travel, in the format of “confessional booths” that were repurposed for future activations.
Positioned as the first on-demand documentary filmmaking event, the event garnered earned media while producing tons of consumer social media content.