I developed On Call from the ground up, creating a vibrant and fresh brand identity designed for people with active, on-the-go lifestyles. Whether tackling intense workouts, juggling a busy family schedule, or chasing personal goals, On Call provides rapid hydration and essential nutrients to keep you energized and performing at your best.

From concept to execution, I crafted the brand identity and developed clean, eye-catching packaging that not only stands out but also reflects the product’s quality and wellness focus. With its sleek design and delicious flavors, On Call makes staying hydrated a satisfying experience every day.

Featured On:
The Dieline
Packaging Of The World
Favourite Design

Transcend empowers you to take control of your blood sugar management—on your terms. Fuel your body with fast-acting carbs designed to help you respond swiftly and manage blood sugar levels with confidence.

Transcend Glucose Gels provide a quick, reliable solution for low blood sugar and hypoglycemia. Packaged in convenient pouches, they’re ready whenever and wherever you need them.

As part of this project, I gave the brand a dynamic facelift, completely revamping the packaging’s look and feel to ensure it not only performs but stands out. Now, Transcend’s bold, modern design reflects the power and reliability of its product—making it easier than ever for users to manage their health with style and ease.

Featured On:
The Dieline
Packaging Of The World

Developed creative packaging concepts and design executions with Vita Coco. This brand is the ultimate solution to combat thirst, fueling your body with a surge of nutrients, electrolytes, and vitamins. Quench your thirst and elevate your well-being with Vita Coco’s delicious offerings. It’s perfect for all kinds of situations—especially when you’re thirsty, and, well… mostly when you’re thirsty!

Virgil's faced a critical challenge as its craft soda portfolio expanded — the packaging for zero sugar and full sugar variants lacked clear differentiation. We executed the production design and introduced new flavors, giving the zero sugar line a refreshed look. The updated design highlights its 'light on calories, full of flavor' identity, ensuring it stands out while maintaining the brand's integrity.

Vuse is an electronic cigarette produced by R.J. Reynolds Vapor Company. The brand has
built human-centered content stories around the creative class.

With the partnership of NYC artist Sean Maze, the brand leverages and drives connectivity through social and digital channels. Highlighting Sean’s customized wrap design inspired by New York Fashion Week.

Developed an engaging and memorable brand experience that elevated American Airline’s profile at the South Beach Wine
and Food Festival. Encouraging travelers to embrace the brand as their carrier of choice. Highlighting the wonderful cultures
of Rio and Barcelona, in a social,
sharable space with a lasting impression.

Developed an engaging and memorable brand experience that celebrates authentic moments of human connection through travel for HI/HIEX. Bringing people together and being there for moments that matter. As part of this 1-day, 8-hour event, Jordan Rodgers cohosted our pop-up with NowThis*. Consumers and influencers were invited to share their own stories of connecting through travel, in the format of “confessional booths” that were repurposed for future activations.

Positioned as the first on-demand documentary filmmaking event, the event garnered earned media while producing tons of consumer social media content.

Coronita has seven little ounces of pent up cerveza that is ready to be lived. The problem is the product has been overlooked or unintentionally purchased, confusing packaging for regular Corona Extra. In order to grow through retail, social channels and OOH, we embrace the charm of the small. This campaign drives awareness of the tiny beer, showing that it has a bigger than life attitude, by highlighting its actual size.

You could say I have a thing for packaging. Over the years I have created a mixture of simple, bold, and delicious designs for myself and clients.

Featured On:

Packaging of the World & Favourite-Design

Corona is making Día de los Muertos come alive like never before. Inviting consumers to take in Mexican and Día-inspired art, throughout the celebration. The festive themes play with rich, and colorful character and contain a touch of the unexpected, having a life of it’s own.

Core Power is high protein milk shakes made with real milk, simple ingredients and great taste. It’s the perfect post-workout replenishment beverage to bring out the awesome in all athletes. Including Olympic athletes. Core Power took to the 2018 Winter Olympics as the official protein drink of the games and to showcase U.S. speed skater J.R. Celski. Drones and cranes captured his movement along with the sounds and speed of the sport. Double image exposure on J.R.’s uniform and the Salt Lake City Olympic oval reflect how Core Power unleashes your awesome—on the inside and outside.

Every four years, nations come together for one of the most epic events in sports worldwide, the World Cup. Casa Modelo celebrated the beautiful game with the world through an all-new national program. Combining Modelo’s equity with CONCACAF (Confederation of North, Central American and Caribbean Association Football) to create all new POS, digital and sweepstakes to give consumers a chance to win a legendary CONCACAF experience.