Virgil's faced a looming problem as the portfolio of craft sodas grew — the difference between zero sugar and full sugar packaging was not clear. Now giving the zero sugar portfolio a refreshed look with its own unique qualities that scream 'light' on calories but full of taste.
Vuse is an electronic cigarette produced by R.J. Reynolds Vapor Company. The brand has
built human-centered content stories around the creative class.
With the partnership of NYC artist Sean Maze, the brand leverages and drives connectivity through social and digital channels. Highlighting Sean’s customized wrap design inspired by New York Fashion Week.
Developed an engaging and memorable brand experience that elevated American Airline’s profile at the South Beach Wine
and Food Festival. Encouraging travelers to embrace the brand as their carrier of choice. Highlighting the wonderful cultures
of Rio and Barcelona, in a social,
sharable space with a lasting impression.
Developed an engaging and memorable brand experience that celebrates authentic moments of human connection through travel for HI/HIEX. Bringing people together and being there for moments that matter. As part of this 1-day, 8-hour event, Jordan Rodgers cohosted our pop-up with NowThis*. Consumers and influencers were invited to share their own stories of connecting through travel, in the format of “confessional booths” that were repurposed for future activations.
Positioned as the first on-demand documentary filmmaking event, the event garnered earned media while producing tons of consumer social media content.
Coronita has seven little ounces of pent up cerveza that is ready to be lived. The problem is the product has been overlooked or unintentionally purchased, confusing packaging for regular Corona Extra. In order to grow through retail, social channels and OOH, we embrace the charm of the small. This campaign drives awareness of the tiny beer, showing that it has a bigger than life attitude, by highlighting its actual size.
You could say I have a thing for packaging. Over the years I have created a mixture of simple, bold, and delicious designs for myself and clients.
Featured On:
Packaging of the World & Favourite-Design
Corona is making Día de los Muertos come alive like never before. Inviting consumers to take in Mexican and Día-inspired art, throughout the celebration. The festive themes play with rich, and colorful character and contain a touch of the unexpected, having a life of it’s own.
Core Power is high protein milk shakes made with real milk, simple ingredients and great taste. It’s the perfect post-workout replenishment beverage to bring out the awesome in all athletes. Including Olympic athletes. Core Power took to the 2018 Winter Olympics as the official protein drink of the games and to showcase U.S. speed skater J.R. Celski. Drones and cranes captured his movement along with the sounds and speed of the sport. Double image exposure on J.R.’s uniform and the Salt Lake City Olympic oval reflect how Core Power unleashes your awesome—on the inside and outside.
Every four years, nations come together for one of the most epic events in sports worldwide, the World Cup. Casa Modelo celebrated the beautiful game with the world through an all-new national program. Combining Modelo’s equity with CONCACAF (Confederation of North, Central American and Caribbean Association Football) to create all new POS, digital and sweepstakes to give consumers a chance to win a legendary CONCACAF experience.
The Lonsdale London rebrand was meant to create a new voice and elegant presence for the U.K boxing brand. While showing the historical value and heritage of the brand’s roots. Being known as a "Chav" brand overseas Lonsdale is more presented as clothing apparel, truly losing its aspect on the sport of boxing.
Awards:
American Advertising Association
Silver District ADDY
Columbus ADDYS Awards
Gold ADDY: Elements of Advertising: Art Direction
Gold ADDY: Integrated Brand Identity Campaign
Silver ADDY: Television Advertising Single
Silver ADDY: Interactive Online Website